Brave Browser Now Has More Than 20 Million Active Users, All That’s Missing Is You

Take back control of your privacy by leaving Google Chrome.

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Image by Sylvain Saurel

The creation of Brave Browser and Basic Attention Token started from a simple observation by Brendan Eich: the current Internet is broken and users are the first victims. Their privacy is exploited for advertising purposes and they have become the product of Web giants like Google.

Even worse, browsing the Web on a product like Google Chrome is becoming slower and slower due to the intensive tracking that is done but also to the increasingly intrusive ads that take time to load. All this is strongly detrimental to the user experience, which is becoming more and more disastrous.

In order to address this issue and create a new standard for an Open Web, Brave Browser was created. Version 1.0 of Brave Browser was released just over a year ago.

The success of Brave Browser demonstrates a real demand for a more open Web

One year later, Brave Browser’s success continues to grow as the browser just surpassed 20 million active users per month at the beginning of November 2020:

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Brave Browser MAU and DAU

At the time of Brave Browser 1.0 launch, the number of active monthly users was 8.7 million. In just one year, Brave Browser grew by 135 percent in the number of monthly active users.

Brave Browser has also surpassed 7 million active users per day, confirming the obvious fact that more and more people are making their online privacy a real issue.

The success of Brave Browser has only just begun. Indeed, the browser at the heart of the Basic Attention Token project addresses an issue that will continue to grow in the years to come, as Brendan Eich put it:

“Users are fed up with surveillance capitalism, and 20 million people have switched to Brave for an entirely new Web ecosystem with an opt-in ad economy that puts them back in control of their browsing experience. The global privacy movement is gaining traction, and this milestone is just one more step in our journey to make privacy-by-default a standard for all Web users.”

— Brendan Eich

Brendan Eich’s hope is that the Open Web movement championed by Brave Browser and the Basic Attention Token project will become the norm in the years to come.

Brave Browser has only advantages over Google Chrome

Currently, Google Chrome is largely the most-used browser in the world. Nevertheless, this may not last. As I just told you, more and more people are becoming aware that they are the product. To be more precise, your personal data is the product that Google uses to generate more and more advertising revenue.

This issue is becoming central, and when people are looking for an alternative to Google, they will naturally turn to Brave Browser.

Brave Browser has the advantage of being built on Chromium, which is the open source base that Google Chrome is built on. Switching to Brave Browser will therefore pose no problems in terms of user experience.

You will find that browsing with Brave Browser is 3 to 6 times faster than with Google Chrome or other competitors on the market. In addition, you will quickly be seduced by the fact that you will no longer be bothered by intrusive advertising.

Brave Browser is at the heart of an innovative advertising model

With Brave Browser, your attention is valued. You can choose to see ads if you want to. If you make this choice, you will be paid in BAT tokens.

These BAT tokens are at the heart of the innovative advertising model promoted by the Basic Attention Token project:

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BAT innovative advertising model

With the creation of the Basic Attention Token model, Brendan Eich wanted to highlight the following points:

  • Use of a web browser to control your ads.
  • Fair distribution of advertising revenues among advertisers, publishers and users.
  • Creation of a transparent and efficient digital advertising market.
  • Move from a quantitative to a qualitative advertising model: fewer ads but better quality ads.
  • Advertisers receive better data on their highlighted products.
  • A Blockchain-based payment system with the Basic Attention Token (BAT) at the centre of the system.
  • Prevention of the manipulation of the number of clicks by robots.
  • Avoid the misuse of users’ personal and mobile data by trackers when displaying advertisements.

More and more content creators are registering as Brave Browser publishers

The Basic Attention Token project clearly aims to revolutionize the world of online advertising by promoting a brand new model that respects users’ privacy.

In addition, this brand new model is intended to be more equitable for the various stakeholders involved: users, advertisers and publishers.

With the BAT tokens you can accumulate, the best thing you can do is then spend them by giving them to the content creators of your choice. Accumulating BAT without redistributing them to content creators, as some do, is not a good idea.

You’re missing the innovation that I think the Basic Attention Token project represents.

As I write this, the number of publishers who have registered as verified Brave Browser Publishers is approaching one million:

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Total number of Brave Browser Publishers

The figure was 720,000 in June 2020, which gives a growth of +33% over the last five months.

Conclusion

The success of Brave Browser will continue to grow in the coming months and years. The 20 million monthly active users are clearly just the beginning. Brave Browser will therefore have an essential role to play in the future to offer Internet users a weapon to protect their online privacy.

After reading everything I’ve just told you about Brave Browser, I’d like to know what keeps you from using Google Chrome again if that’s the case. Indeed, I can only see advantages in switching to Brave Browser which I invite you to download now:

Feel free to share your impressions of Brave Browser via comments.

Written by

Entrepreneur / Developer / Blogger / Author. In Bitcoin We Trust: https://www.inbitcoinwetrust.net

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